13 August 2021 – FORMIA, the international guest amenity and hospitality specialist, is excited to announce a new collaboration with JetBlue to launch onboard amenity kits for their transatlantic core experience. The new kits are now available on the airline’s highly anticipated transatlantic flights, between New York’s John F. Kennedy international Airport (JFK) and London Heathrow Airport (LHR). The kits will also be offered on flights between New York-JFK and London Gatwick Airport (LGW) starting September 29, 2021. 

The new partnership introduces a thoughtful pouch that doubles as a reusable storage bag made to last, developed from platinum silicon, a non-toxic material that is not only durable and easy to clean, but also dishwasher, microwave, and freezer friendly. With its compact size, stand-up design and resealable interlock zipper feature, the versatile bag has been consciously designed to travel with passengers beyond their journey, whether it’s to carry those travel essentials or even to keep food fresh for longer. 

With sustainability firmly front of mind, the reusable bags were developed to provide a modern, fresh take on the amenity kit, with the aim to reduce single-use plastics and encourage continued use post-flight.  The kits will include a selection of inflight necessities, as well as two-tone athletic socks made from 100% recycled PET fabrics, part of FORMIA’s recently launched sustainability initiative. 

FORMIA’s CEO & Managing Partner, Roland Grohmann, commented: “FORMIA is delighted to partner with JetBlue as part of their historic transatlantic route launch to create a smart yet fun kit with added functionality to complement their industry-leading core experience. Sustainability is woven into the fabric of our business, and we are thrilled to develop an endlessly reusable kit, with cruelty-free amenities. Every JetBlue core customer will have a thoughtfully designed kit to take home and use long beyond the flight.” 

JetBlue’s director of product development, Mariya Stoyanova, said: “Our aim was to develop a unique, sustainable kit that embodied the ability for re-use post-flight, and these highly functional, compact bags designed in collaboration with FORMIA offer just that. We are excited to introduce these inflight amenities as a further treat for our customers flying to/from London.”


About JetBlue 

JetBlue is New York’s Hometown Airline®, and a leading carrier in Boston,  Fort Lauderdale-Hollywood,  Los Angeles,  Orlando and San Juan. JetBlue carries customers across the U.S, Caribbean and Latin America. For more information, visit jetblue.com


FORMIA is a global leader in the travel industry offering tailor-made, premium guest and in-flight amenities, including bags, skincare, comfort items and children’s products. Over the past three decades, FORMIA has forged a distinctive design approach founded on creating value, through strong brand partnerships and boundary-pushing innovation. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle, and well-being, FORMIA focuses on identifying the most strategic fit, enabling the brand to optimize its visibility and impact while adding significant value to the airlines’ proposition. 

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