The award-winning airline is offering the signature ‘34 Boulevard Saint Germain’ Eau de Toilette or ‘Eau Rose’ Eau de Toilette inside each amenity kit.
Premium passengers will receive body and face care products packaged beautifully in elegant Diptyque branded amenity bags on selected outbound flights, and luxurious bespoke gift boxes featuring Diptyque’s signature oval branding on selected inbound flights.
24 May – Hong Kong
FORMIA, the leading international airline amenity and hospitality specialist, has facilitated an elevated standard of luxury on board Qatar Airways flights with the launch of exclusive amenity kits and gift boxes from iconic French Perfumer Diptyque. These bespoke products were first launched on select long haul routes for Qatar Airways’ First and Business Class passengers.
The new amenity range consists of iconic Diptyque branded bags as well as gift boxes featuring Diptyque’s signature oval; customised for male and female passengers.
Each Qatar Airways’ amenity kit and gift box provides specially selected Diptyque products including:
- Nourishing Lip Balm – enriched with roses and violets to soothe and soften the lips;
- Fresh Lotion for the Body – infused with the scent of orange blossoms, to refresh sleepy skin for all skin types;
- Essential Face Cream – nourishing and replenishing, with prickly pear extract to boost radiance;
- Dyptique fragrance – Eau Rose Eau de Toilette – an infusion of the finest damascena and centifolia roses, or the brand’s signature 34 Boulevard Saint Germain Eau de Toilette with notes of amber, patchouli, cinnamon and rose.
In line with Qatar Airways’ focus on sustainability, the eyeshade and socks are made from RPET*.
FORMIA’s CEO & Managing Partner, Roland Grohmann, commented: “FORMIA is excited to facilitate this industry-leading, first-onboard amenities collaboration between Qatar Airways and Diptyque. The vision behind the collection is to inspire and delight every passenger through meaningful and enhanced experiences that add tangible value and extend long after their journey.”
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Through this exclusive partnership with Diptyque, we have further elevated premium travel, having raised the bar for all other airlines.
It is only fitting that two pioneering brands collaborate, and continuing our tradition of ‘firsts’. I am proud to say that Qatar Airways is the only airline that offers Diptyque products onboard, complementing the washroom amenities offered onboard and in our lounges. This partnership further enhances our world-class passenger experience, and will leave our customers with lasting memories of their journey, until we welcome them onboard again.”
Executive Director of Diptyque, Fabienne Mauny, said: “Travel is an elegance we cultivate. Diptyque is therefore delighted to offer for Qatar Airways’ passengers wellness and pleasure in the skies. To concoct our precious perfumes, we seek out the noblest ingredients from around the globe. With this exclusive collection, we aim to provide enchanting experience to passengers.”
*RPET – recycled polyethylene terephthalate plastic that is used to make packaging, such as plastic bottles and food containers.
NOTES TO EDITORS
About Qatar Airways
A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ at the 2021 World Airline Awards, managed by the international air transport rating organisation, Skytrax. It was also named ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, ‘World’s Best Business Class Airline Seat’, ‘World’s Best Business Class Onboard Catering’ and ‘Best Airline in the Middle East’. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021).
About Diptyque
In bohemian Saint Germain, the artistic, intellectual and festive heart of 1960s Paris, a creative adventure was born from a meeting of minds. Driven by a pioneering spirit and a boundless curiosity about the world, Yves Coueslant, Christiane Gautrot and Desmond Knox-Leet opened the doors to Diptyque.
A creator of singular perfumes for the self and the home, scented skincare products, desirable decorative objects… and stories that set the imagination free.
In the interplay of fragrance, illustration and mesmerising pattern are distilled memories of places loved or dreamed of, of moments lived, of journeys shared.
Diptyque extends an invitation to a rich, evocative universe – this place between reverie and reality, between the intimate and the universal. Here, the imagination, liberated, may roam.
About FORMIA
FORMIA is a global leader in the travel industry offering tailor-made, premium guest and in-flight amenities, including bags, skincare, comfort items and children’s products. Over the past three decades, FORMIA has forged a distinctive design approach founded on creating value, through strong brand partnerships and boundary-pushing innovation. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle and well-being, FORMIA focuses on identifying the most strategic fit, enabling the brand to optimize its visibility and impact while adding significant value to the airlines’ proposition.
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