18 March 2021 – FORMIA, the international guest amenity and hospitality specialist, is delighted to bring together a new collaboration which sees the launch of French maison parfumerie diptyque as part of Qatar Airways’ offering for First Class and Business Class passengers, on board and in its premium lounges around the world.
A globally recognised fragrance brand, defined by its openness to the world, diptyque has developed the first exclusive onboard skincare range for Qatar Airways.
Driven by a passion for travel and discovery, diptyque has explored the route to rare and noble essences with L’Art du Soin, from the Mediterranean to the gates of the East. Carthage, Reggio Calabria, Alexandria, Byzantium, Florence, Rhodes, Catania, Grasse, Corinth and Córdoba all invite us on a genuine voyage of the senses. Each one of these destinations has inspired a scent. A poetic experience, L’Art du Soin is a sensorial product line designed for the well-being of both body and soul.
In the Qatar Airways premium lounges at Hamad International Airport (HIA) and other key airport hubs, First Class and Business Class passengers will be offered a delightful collection of diptyque body care products. This includes a shower gel, shampoo and conditioner set infused with refreshing Bergamot and the tangy zest of Green Mandarin, as well as luscious hand and body lotions to nourish and pamper the skin. Fragrance is an integral part of the skincare experience, here reminding us that each product is linked to a Maison with nomadic inclinations, evoking memories of the Mediterranean landscapes so dear to diptyque.
On board, Qatar Airways’ First Class and Business Class passengers will be treated to luxurious diptyque face and body care products, including face cream, hand lotion and infused facial water. This delightful range will hydrate and soften passengers’ skin to provide added comfort and regeneration onboard and beyond.
FORMIA’s CEO & Managing Partner, Roland Grohmann, commented: “FORMIA is proud to bring Qatar Airways and diptyque together for an industry-leading first-onboard collection. The collaboration reflects diptyque’s celebration of the French art of living, taking Qatar Airway’s passengers on a beautiful olfactory journey with these delightful skincare products. Our aim is to inspire and delight passengers through creating meaningful and enhanced experiences that will stay with the passenger long after their journey, and this collection from Qatar Airways and diptyque does exactly that.”
Qatar Airways Head of Product Development and Service Design, Genevieve Rosario, said: “We are so excited to be introducing our premium passengers to a new and exclusive range of diptyque toiletries that we hope will become a part of their lifestyles. The lavish and exquisite toiletries are designed to further enhance the customer experience, surrounding our customers in comforting essences and fragrances, that will take them on a sensory journey to create travel memories with Qatar Airways. We are proud to be offering world-class products from brands such as diptyque that have a lasting impact on our passengers.”
Executive Director of diptyque, Fabienne Mauny, said:
“Travel has formed an integral part of our House since its creation in 1961. We are therefore very happy to partner with Qatar Airways, a company that shares our passion to provide our customers with enchanting experiences. We would like to thank FORMIA for its support in developing this collection of products designed for passenger wellness and pleasure.”
NOTES TO EDITORS
About Qatar Airways
Qatar Airways is one of the youngest global airlines to serve all six continents and is also the world’s fastest-growing airline. Connecting more than 160 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from their home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar. A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by the international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’, and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. It is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.
diptyque is a story… the story of three friends with a common passion for art and travel, who decided to share their unique souvenirs and creations by opening their first boutique at 34 Boulevard St Germain in Paris in 1961.
This is a House of tradition driven by a daring temperament… From scented candles and fragrance diffusers for the home to eaux de toilette, eaux de parfum, and face and body care products, each creation bears witness at all times to the extreme importance accorded to know-how – to the beauty of the gesture that is the hallmark of luxury craftsmanship.
Rituals are dear to the House. Whether beauty rituals or rituals that lead to discovering fragrances, each contributes to making life more beautiful by endowing every moment of it with meaning. At diptyque, the finest raw materials combine with unexpected accords to delight and enchant perfume connoisseurs eager to be transported to unchartered faraway lands.
FORMIA is a global leader in the travel industry offering tailor-made, premium guest and in-flight amenities, including bags, skincare, comfort items and children’s products. Over the past three decades, FORMIA has forged a distinctive design approach founded on creating value, through strong brand partnerships and boundary-pushing innovation. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle and well-being, FORMIA focuses on identifying the most strategic fit, enabling the brand to optimize its visibility and impact while adding significant value to the airlines’ proposition.
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