FORMIA provides new and exclusive amenity Kit for JAL International Business Class

10 December 2019 – Hong Kong. FORMIA, the international guest amenity and hospitality specialist, today announces it has created a new amenity kit for Japan Airlines’ international long-haul Business Class cabins. The kits will be launched onboard from late August 2019.

Maison Kitsuné is pleased to have partnered with Japan Airlines for its first ever on-board collaboration on all flights out of Tokyo, Japan. Maison Kitsuné is a Paris based fashion, music and café brand launched in 2002 by Japanese and French designers, Masaya Kuroki and Gildas Loaëc.  The unique Paris-meets-Tokyo brand is well known for its fashion products which seamlessly fuse together modern design with a respect for ancient culture and heritage. The two bags offer a sleek yet sophisticated concept with a special Kitsuné Mount Fuji printed lining which has been designed with the stylish Business Class passenger in mind.

Commenting, FORMIA Chief Marketing Officer Niklas Sandor, said: “FORMIA is immensely proud to have worked with Japan Airlines for a number of years now. These new kits take our collaboration to a new level with our focus remaining, as always, on quality, innovation and customer care. I know that both FORMIA and JAL are particularly pleased to be introducing the Maison Kitsuné brand to in-flight hospitality for the first time.”

We are extremely excited about this new collaboration with Maison Kitsuné to offer our passengers something new and innovative. “ Mr. Hirokazu Shinya”, Vice President, Products & Services Development Department.

NOTES TO EDITORS

FORMIA is a global leader in the travel industry offering tailor-made, premium guest and in-flight service amenities, including kits, bags, cosmetics and a full range of comfort items. Over the past three decades, FORMIA has forged a distinctive design approach founded on quality and exceptional innovation which is testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the brand to optimize its visibility and impact while adding significant value to the airlines’ proposition.

Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline now reaches 349 airports in 52 countries and regions together with its codeshare partners with a modern fleet of 231 aircraft. Awarded as one of the most punctual major international airlines and a certified 5-Star Airline by Skytrax, and also a five star global airlines by Apex. JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become one of the most preferred and valued airlines in the world.

MAISON KITSUNÉ was Created in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and coffee shops (Café Kitsuné). Over the last seventeen years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.