Garuda Indonesia & FORMIA introduce a new standard of luxury to First Class



FORMIA, the international guest amenity and hospitality specialist, announces that the company has collaborated with Indonesian national flag carrier airline, Garuda Indonesia, to bring a new level of luxury and quality to First Class passenger travel.

The airline has recently received much positive coverage for the innovative design and appointment of its new First Class cabins following the July 2013 addition of its latest Boeing B777-300 to its fleet of aircraft. Garuda Indonesia has introduced a completely new level of premium First Class service and FORMIA is proud to play a role in this leading transformation by delivering the internationally renowned Loewe cosmetics brand from Spain in a high quality in-flight amenity kit. This is the first time Loewe products have been made available on board any airline in the world.

The First Class amenity kit will feature a high quality, re-usable case discreetly featuring the identity. Each kit will contain a selection of the brand’s cosmetic range Agua de Loewe including Body Balm, Moisturizing Face Fluid and Eau de Toilette.

Commenting, Garuda Indonesia Vice President In Flight Services Lou D’Alessio, said: “We are determined to differentiate our First Class service from other airlines by providing passengers with a unique travel proposition. Within unrivalled luxurious surroundings and facilities, both pre and after boarding the aircraft, we deliver legendary Indonesian hospitality through our ‘Garuda Indonesia Experience’ service offer where the level of attention and care passengers receive instantly makes them feel they are already in Indonesia. In this way, we are a true gateway to Indonesia, leading the world in customer care.”

Roland Grohmann, FORMIA’s Managing Director, said: “I would like to congratulate Garuda Indonesia for their continuous focus on quality and style and the successful effort it puts into achieving excellence – its new First Class cabins are perfect example of this. FORMIA is proud to be playing a part in promoting the airline’s growing reputation for excellence and passenger care, most recently recognized in its high rankings in the annual Skytrax World Airline Awards. Building on FORMIA’s drive for innovation, we are delighted to be working with Garuda Indonesia to deliver what is, quite simply, a unique level of hospitality, one which combines world famous Indonesian levels of care and hospitality with a range of sensuous and refined scents. This is a new on- board cabin concept, unostentatious and simple yet uniquely designed to delight passengers.”



FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in- flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA’s partnerships with luxury brands focus on identifying the most profitable strategic fit, providing the brand with increased visibility and impact and, consequently, adding value to each airline’s travel proposition.

Garuda Indonesia is the flag carrier of Indonesia and serves as a full service airline. Garuda Indonesia currently operates 82 aircrafts and serves 33 domestic and 18 international destinations in Asia, Australia, and Europe. The 4-star airline has been voted by Skytrax in 2013’s World Airline Awards “The World’s Best Economy Class” and “The World’s Best Economy Class Seats” in addition to being ranked the eighth place in “The World’s Top 10 Airlines”. In its ongoing efforts to improve its service, Garuda Indonesia has launched its new service called “Garuda Indonesia Experience”. This new service offers a new concept that reflects the best and genuine Indonesian hospitality at all service aspects. Indonesian flag carrier, Garuda Indonesia, received its first Boeing 777-300ER (Aircraft Registration PK-GIA) on 2 July 2013 introducing their “FIRST CLASS” service as part of the airline’s fleet expansion program to increase its capacity and broaden its international network.



For further information, please contact Florencia Pascual on