FORMIA, the international guest amenity and hospitality specialist, today announces a new supply agreement entered with the Taiwanese airline, EVA Air.
From mid-2013 FORMIA will supply specially designed, high quality branded amenity kits for the enjoyment and comfort of passengers in the airline’s Elite and Royal Laurel classes.
Elite is EVA Air’s premium economy class and EVA will be amongst world’s first and leading airlines to present passengers a retail branded amenity kit. The kit will consist of a high quality microfiber pouch, featuring the well-known Thai Spa and lifestyle brand THANN and containing a THANN lip balm and a branded dental set. The attractive, durable pouch is suitable for a number of uses post-flight.
Royal Laurel is EVA Air’s high end Premium Business class. Passengers will be presented with a RIMOWA branded hard shell case in a specially commissioned green colour designed to complement EVA Air’s own corporate colours. The case will contain a variety of products from the Thai cosmetic and lifestyle brand HARNN, including their Cymbopogon body soufflé and Ultra Lip treatment. Also included will be other items designed to add to the individual passenger’s comfort during the flight.
Commenting, FORMIA Managing Director, Roland Grohmann, said: “We are absolutely delighted to have successfully come through the process to become a supplier to EVA Air, a recognized airline holding a coveted 4-star designation in the Skytrax ranking. As winners of the 2012 Skytrax “Best Airline Staff Service in Asia” Award, EVA’s commitment to service is well established. The airline’s growing reputation is founded on offering passengers a world class travel experience and we believe FORMIA’s high quality, branded amenity kits will enhance that reputation further. The RIMOWA, HARNN and THANN brands are just the sort of luxurious product that airlines are seeking these days, matching quality and a touch of the exotic with outstanding value for money.”
Lily Chang, EVA Air’s Senior Vice President for Cabin Services, said: “RIMOWA, HARNN and THANN are all internationally renowned brands and marketed around the world. Their quality is widely acknowledged by the public. EVA Air has always attached importance to providing travelers with high quality inflight service items, an approach well reflected in these products.”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in- flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
EVA Air was founded in March 1989. It is based in Taiwan, 100% privately owned, and a sister company to Evergreen Marine Corporation, the world-renowned container-shipping line. Since its July 01, 1991 maiden flight, EVA Air has thrived and now serves 51 destinations on four continents, excluding Africa, with 53 aircraft. And it is continuing to steadily expand its operations, network and fleet. In 2012, the airline won the renowned Skytrax “Best Airline Staff Service in Asia” and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers.
Rimowa was founded in 1898 by Paul Morszeck in Cologne Germany. RIMOWA is the world’s premier manufacturer of ultra-lightweight yet extremely durable luggage, attachés and other cases. Today Dieter Morszeck leads the company into its 3rd generation building the highest quality aluminum and polycarbonate luggage throughout the world. The original principals of its founder still hold true today: Superior materials and perfect craftsmanship have made RIMOWA what it is today – A brand for people who are at home en route.
THANN is an all-natural, made only with highest quality ingredients derived from nature, Asian-inspired skincare line from Thailand. Pure, with no artificial colours or harmful preservatives, THANN integrates the art of natural aromatherapy and the science of modern skincare. Each THANN product is thoughtfully designed to awaken all your senses, to calm your anxiety and ease your stress away.
In addition to THANN’s retail presence in over 22 countries, THANN also has a spa – the internationally respected and multi-award winning Thann Sanctuary. Voted as one of the Top Best Spas in the world by Condé Nast Traveler magazine, THANN SANCTUARY is an urban day spa offering the ultimate pampering and rejuvenating spa experience like no other.
HARNN was founded in 1999, with its unique product concept and original packaging design, is currently the only Thai spa brand that is available in over 25 countries including Japan, Australia, Canada, France, Portugal, Spain, Sweden, Singapore, Taiwan, and Finland. For utilizing natural materials and traditional handicrafts, HARNN was awarded the Good Design Award in 2003 and 2005 from the Japan Industrial Design Promotion Organization and the prestigious Thailand Prime Minister’s Export Award in 2004 and 2005. The HARNN concept store, which is inspired by a traditional Chinese medicine cabinet, carries the full range of HARNN’s bodycare, skincare and aromatherapy collections, as well as accessories designed to create calm for a pampering experience you can enjoy and share with loved ones.