FORMIA, the international guest amenity and hospitality specialist, is proud to announce the success of its products which have won awards at the prestigious TravelPlus Airline Amenity Bag Awards 2012, held in Hamburg earlier last week. In the same event, FORMIA has been recognized as the Most Innovative Supplier.
FORMIA offers the travel industry a full range of quality amenity kits, cosmetics and comfort items as well as tailor-made in- flight service concepts. The company has forged a unique product expertise working alongside international hotel and airline brands.
The annual TravelPlus Awards recognize those airlines which offer outstanding customer service by presenting passengers with a range of high quality on-board kits. FORMIA is pleased to congratulate its customer Turkish Airlines who won 2 outstanding awards for kits designed and supplied by FORMIA:
- Best Business Class Unisex Amenity Kit, awarded to its iPad case with cosmetics by Crabtree & Evelyn, becoming a modern icon of airline amenities. An excellent example of FORMIA’s drive to deliver high quality and creativity in a way which clearly demonstrates an understanding of customers’ high level expectations.
- Most Innovative Kit, which recognizes the uniqueness of the Hajj Kits and proves once more the Airline’s attention to passengers needs and thoughtfulness in catering for the comfort and convenience of its pilgrim passengers, matched by the care with which these kits have been designed and developed.
Commenting on the awards, Roland Grohmann, Managing Director of FORMIA, said: “We are immensely proud to have won these awards in partnership with Turkish Airlines. Not only is this international recognition of the success of our joint efforts, it also represents the consolidation of FORMIA’s position as a premier player in the guest and in-flight amenity market. We have achieved this position through supplying innovative kits of the highest quality which reflect travellers’ constantly evolving expectations.”
“It is particularly pleasing to have been singled out as the Most Innovative Supplier. This signifies the achievement of one of our principal corporate goals. FORMIA is contributing to change the industry by driving a more dynamic and up-to-date approach, through continuous marketing, consumer behaviour and trends research, highlighted by its annual trend FORUM365, an event the company organizes to bring light on trends spotted, on the way they manifest throughout different industries, whilst translating and inspiring the travel business. FORMIA has played an important role in boosting our customers’ reputations for quality, value for money and customer service. I thank them for the trust they place in FORMIA and assure them of our continued drive for quality and innovation on their behalf.”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality amenity kits, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
TravelPlus has re-introduced its Airline Amenity Bag Awards after a gap of 5 years. Regarded as the industry’s pre-eminent event, the TravelPlus Airline Amenity Bag Awards recognizes the most desirable life style brands, beauty and skin care products and the world’s most accomplished and influential designers. Airlines from all corners of the globe aspire to be recognized at these Awards which confer enormous prestige on the winners. For the winners, these Awards are public affirmation of the product and service they offer, they are highly regarded by airlines and used widely in marketing and promotional plans which, in the current climate, is more important than ever.
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