FORMIA, the international guest amenity and hospitality specialist, today announces the introduction of a luxury Crabtree & Evelyn amenity bag for SriLankan Airlines’ Business Class routes.
SriLankan Airlines’ recent entry into the oneworld airline alliance has coincided with a drive to renew and improve the quality of the Airline’s passenger amenity kit offerings. In particular, the Airline was keen to introduce an established cosmetic brand internationally renowned for its quality. FORMIA was chosen as SriLankan’s partner for the development and supply of products and brands to meet the Airline’s aspirations. The introduction of the world famous Crabtree & Evelyn brand is recognition of the Airline’s ambitions to improve quality and customer service.
FORMIA will supply the Airline with a unique, bespoke-designed, tan-coloured canvas pouch featuring the Crabtree & Evelyn logo. Each pouch contains a selection of Crabtree & Evelyn skincare products, ranging from lip balm and a refreshing facial spray to Jojoba oil moisturising lotions containing nourishing jojoba and soybean oils, beeswax and vitamin E to ensure a long lasting effect with a uniquely delicate fragrance. The attractive, high quality, durable construction of the pouch will allow for multiple, long-term post flight uses.
Commenting, Roland Grohmann, Managing Director of FORMIA, said: “FORMIA is delighted and proud to be helping SriLankan Airlines in its on-going ambitions to be recognised as one of the world’s great airlines. The Crabtree & Evelyn brand is known throughout the world for the quality of its products and their distinctive and subtle scents. There can be no better indication of SriLankan Airlines’ serious intent than the introduction of such a well-known, luxury cosmetics brand to its Business Class facilities.”
“We at SriLankan Airlines are delighted to have FORMIA on board with us and that this collaboration will further enhance our world class service and brand quality. Our programme of improved quality across our operations is on-going. This is just one tangible sign of our success to date in giving nothing but the best to our passengers.”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities. FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
SriLankan Airlines, the national carrier for Sri Lanka and the newest member of the oneworld alliance, is an award-winning airline with a firm reputation as a global leader in service, comfort, safety, reliability, and punctuality. Awards include World’s Friendliest Cabin Staff by Skytrax, Best Airline in South Asia from Travel Trade Gazette, World’s Most Reliable Operator of Airbus A330s and A340s by Airbus Industrie, and the Etihad Global Excellence Award for Best Regional Caterer. Launched in 1979, the airline’s hubs are located at Bandaranaike International Airport in Colombo and Mattala Rajapaksa International Airport, Hambantota providing convenient connections to its global network (including codeshare partners) of 89 destinations in 44 countries around the world. SriLankan has mutual code share services with Etihad Airways, Malaysia Airlines, Air Canada, Alitalia and Mihin Lanka. Air India and Saudi Arabian Airlines also code share on some of SriLankan Airlines’ routes.
CRABTREE & EVELYN, founded in 1972 by Cyrus Harvey, has evolved from a small, family-run business – specializing in fine soaps from around the world – to an international company, well known and respected for its original fragrances, luxurious toiletries, gourmet foods – and gifts for those who enjoy a sophisticated lifestyle. Long before the natural and wellness movement became popular, Crabtree & Evelyn was wholeheartedly embracing the riches of the natural world, introducing product ranges made with fruit, flower and plant essences. Crabtree & Evelyn is dedicated to creating products and gifts that transform the ordinary rituals of daily life into extraordinary pleasurable experiences.
For further information, please contact Florencia Pascual on email@example.com