FORMIA, the international guest amenity and hospitality specialist, presented the trend-watching activity at FORUM365, the annual industry forum in Cannes on the 4th October, 2016 at JW Marriott Cannes.
FORMIA’s pre-eminent position at the forefront of the market is helped in no small measure by its commitment to researching the constant changes in consumer trends over time. The results of this trend-watching activity were presented at FORUM365, the annual industry forum hosted by FORMIA. By continuously tracking trends in lifestyle, fashion and design, FORMIA is able to translate its findings into innovative new ideas aimed at improving airlines’ in-flight services.
This latest inspirational forum is presented by Marco Serusi, Senior Consultant of SimpliFlying. Serusi is well known for his cutting edge research into the latest aviation marketing and social media trends. This forum was highlighted on how airlines differentiate themselves among others in this very crowded arena. Serusi pointed out that airlines try to find new ways to make their brands stand out, with only a few airlines truly able to succeed. Some Airlines succeeded by associating their brand with an idea and managed to own it.
The forum concluded that to be successful; each brand needs to “own” a differentiating element to which its brand can become associated. This can be their own country, the brand that is well-known in their region, or a part of the travel experience and quality food. In either case, established brands have a key role to play and can use their image to help the airlines stand out with something that does not come from the airlines world and is harder for competitors to replicate.
Please stay tuned for our next FORUM365 scheduled in Hamburg 2017. We hope to welcome you at our FORMIA booth, no. 213 at APEX Expo Conference on October 25-27, 2016 at The Marina Bay Sand Expo Centre, Singapore.
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities. FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
Marco Serusi is a Senior Consultant at SimpliFlying, and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Royal Brunei Airlines. He has also delivered training in digital aviation strategy for over 200 executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting edge research into the latest aviation marketing and social media trends. Serusi started his career in aviation after graduating in Air Transport and completing his MBA with a specialisation in marketing. He is Italian who also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 4 years.
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