FORMIA today announces a further extension to its existing commercial relationship with Turkish Airlines. Having supplied the airline with a variety of in-flight amenity kits for the past years, the new three-year contract will see FORMIA supply a range of top branded kits across the airline’s cabins including long and short haul Business Class, Comfort Class and Economy long haul flights.
The range of amenity kits supplied to Turkish Airlines by FORMIA also includes overnight kits, children bags, and the award winning Hajj kits specifically developed for pilgrims en route to Mecca. As part of the airline’s drive to deliver an outstanding world class travel experience for its passengers, all these kits have been individually and exclusively designed for Turkish Airlines and feature various new items, consolidating its unique position as a world leading airline.
Under the terms of the deal, long haul Business Class offerings will, for the first term, feature two different high luxury kits for outbound and inbound flights. From the luxury fashion house Cerruti 1881, a branded bag containing items from the Parisian Institut Karité Paris renowned Shea cosmetic range, in combination with a multi-purpose bag with an elegant design from British lifestyle Jaguar brand containing a variety of Jaguar branded cosmetics.
For further passenger enjoyment and choice, future offerings will include new exclusive luxury brands first time on board airlines.
Meanwhile, short haul Business Class cabins will offer passengers authentic Italian style with Cerruti 1881 and Furla bags, the luxury brand of essential elegant accessories, both containing Institut Karité Paris cosmetics.
Comfort Class & Long haul Economy Class flights will feature a choice of Chopard branded bags and cosmetics, Swiss worldwide renowned mark of excellence, or an Institut Karité Paris branded bag and cosmetics as well as quality foldable slippers,an additional item included for the first time to enhance passenger comfort.
Commenting, Roland Grohmann, Managing Director of FORMIA, said: “We are absolutely delighted that Turkish Airlines continue to place their trust in FORMIA and wish not only to renew our existing commercial relationship with the company, but to extend the range of products we supply to them. We greatly value our collaboration with Turkish Airlines. This new contract is a validation of our approach to provide the world’s greatest airlines with innovative, quality products which match their own drive for ever improving standards of customer care in a competitive market. The mix of iconic lifestyle luxury and car brand names we are introducing to the airline, I believe, takes on-board amenity kits to a new level of luxury. This is the first time the brands selected for the airline’s Business Class flights have ever been available on board aircraft and FORMIA is immensely proud to be the force behind this exclusive move.
M. Akif Konar, Chief Commercial Officer of Turkish Airlines: “FORMIA has proven itself to be a first class supplier whose focus on quality and innovation has provided an added value on our entrepreneurial spirit by offering various luxury products to further differentiate Turkish Airlines from other airlines. Working with FORMIA, makes us proud and excited to further extend our range of passenger on-board facilities and to embark on a number of industry “firsts”. In particular, under the terms of this new agreement, we will become the first airline in the world to offer renowned branded bags to Comfort and Economy Class passengers.
It is Turkish Airline’s constant focus on excellence that has been more specifically seen from the accolades of Best Airline in Europe, as voted by passengers, in the 2014 Skytrax World Airlines Award, for the fourth year running. We are delighted to be supported by FORMIA with their contribution to Turkish Airline’s deserved success.”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities. FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
Turkish Airlines, established in 1933, the Star Alliance member is today a four star flying to over 274 destinations around the world, making it the first carrier in the world by number of countries and international destinations to be reached. One of the fastest growing airline companies, Turkish Airlines has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax. Turkish Airlines scored a resounding success at the 2014 Skytrax World Airline Awards, with air travellers voting the airline as the “Best Airline in Europe”, the fourth consecutive year running. Turkish Airlines has been also named by Skytrax as the winner in other categories such as, “Best Airline in Southern Europe” the world’s “Best Business Catering Service” awards, the world’s “Best Business Catering Service”, “Best Business Class Lounge Dining” and “Best Premium Economy Class Airline Seat” for its Comfort Class seats.
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