FORMIA, the international guest amenity and hospitality specialist, announces a fresh new look to the on-board amenity kit created for Brussels Airlines and featuring the well-known, luxury bag brand Mandarina Duck. Inspired from Mandarina Duck’s Tank Collections, the new design is introduced to the airline’s Business Class passengers. The Mandarina Duck Bag will be offered in a captivating red zip pouch piped design construction with a yellow rubber patch logo and contrasting yellow interior. The contents of the bag will be supplied by cosmetic brand Institut Karité, known for its Shea products, and will include items from their Verbana line. The updated design reflects Brussels Airline’s pursuit to offer an innovatively appealing product that enhances the passenger’s travelling experience.
Roland Grohmann, CEO & Managing Partner of FORMIA stated: “FORMIA is always looking for innovative new ways to enhance its range of bespoke amenities. This includes capitalising on our own creativity to improve our existing collection of luxury inflight amenities. The new one-style look of the Mandarina Duck amenity kit speaks to that goal.”
NOTES TO EDITORS
FORMIA is a travel industry global leader offering tailor-made premium guest and inflight service amenities, including kits, bags, cosmetic and comfort items. Over the past three decades, FORMIA has forged a distinctive design approach and exceptional innovation which is a testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle, and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the Brand to optimise its visibility and impact while adding value to the airlines’ proposition.
Brussels Airlines, member of Lufthansa Group and a Star Alliance member, is the Belgian airline offering the widest choice of flights to and from the capital of Europe, Brussels Airport. The company has more than 3,500 employees and 49 aircraft operating some 300 flights daily, connecting the Capital of Europe to over 90 European and African destinations, weekly flights to Toronto Canada, as well as the U.S. (New York JFK and Washington D.C.). Brussels Airlines and its intercontinental partners also offer long-haul codeshare flights to the United Arab Emirates, China, Thailand, and India. Brussels Airlines is owned by SN Airholding and more than 90 years of aviation experience.
Mandarina Duck was created in 1977 as an Italian fashion company specialising in leather goods and travel items. The company’s Mandarin Duck brand icon is the perfect representation of an unstoppable desire to explore the many dimensions of style, design and colour. The use of colour has been key for Mandarina Duck, utilising bold creative design and offering original solutions with a contemporary, informal style to a demanding, curious, positive and on-the-move consumer. The company’s worldwide retail distribution includes cities such as Barcelona, Berlin, Bologna, Dubai, Florence, Miami, Milan, Paris, Rome, Seoul, Shanghai. Its wholesale network includes more than 500 selective point of sales as well as concessions in leading department stores in Europe and Asia. Mandarina Duck also maintains a presence in travel retail and duty free locations.
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