FORMIA introduces luxury brand ETRO to Aeromexico

December 1st 2019 – Hong Kong. FORMIA, the international guest amenity and hospitality specialist, today launches a new set of amenity kits for Aeromexico’s Clase Premier (Business Class cabin).

FORMIA brings on board Aeromexico two unique amenity kits in collaboration with ETRO, the Italian luxury fashion house synonym of art, design & craftmanship. The new kits offer two distinct, high quality bags: one a spacious cosmetics bag, the other an elegant, slim pouch. This is the first time the ETRO fashion and cosmetic brand will be available on board an airline in the Americas. The style of ETRO’s fashion lends itself perfectly to these amenity kits with a sleek exterior design inspired by the brand’s gentlemen’s suits and inside, finished with ETRO’s signature Paisley pattern fabric giving the bags a particularly chic feel.

Amongst the contents to be found in the kits are a selection of ETRO cosmetics and a striking, ETRO branded eyemask matching the paisley pattern inside the bags. The XL mask illustrates FORMIA’s attention to detail and design, ensuring far greater comfort and better protection from any sources of bright lights.

Commenting, FORMIA Co-Founder, Roland Grohmann, said:  “In the modern travel and hospitality markets, it becomes ever more challenging to achieve the goal of creating distinctive, innovative and high quality kits.  With these unique kits for Aeromexico, I believe we have achieved our goal and have designed attractive and useful products which will delight passengers not only during their journeys but also through many post-flight uses as well.”

Antonio Fernandez, Senior VP On board Product, said: “We are delighted with the way in which the FORMIA team has responded to our ambition to constantly improve the quality and attractiveness of our onboard hospitality offerings. We are thrilled about these selected collaborations: with ETRO as we recognise the exclusiveness of such a global luxury brand as well as with Field Notes, in designing a customised limited edition for us. We are confident that our passengers will greatly value these kits and recognise them as part of Aeromexico’s overall programme to raise our levels of product & service to ever higher levels.”

 

NOTES TO EDITORS

 

FORMIA is a global leader in the travel industry offering tailor-made, premium guest and in-flight service amenities, including kits, bags, cosmetics and a full range of comfort items. Over the past three decades, FORMIA has forged a distinctive design approach founded on quality and exceptional innovation which is testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the brand to optimize its visibility and impact while adding significant value to the airlines’ proposition.

AEROMEXICO Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in commercial aviation in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline operates more than 600 daily flights and its main hub is in Terminal 2 at the Mexico City International Airport. Its destinations network features 88 cities on three continents; including 43 destinations in Mexico, 19 in the United States, 15 in Latin America, 5 in Europe, 3 in Canada and 3 in Asia.

The Group’s operating fleet of 122 aircraft is comprised of Boeing 787 and 737 jet airliners and next generation Embraer 170 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX B737 jet airliners and 10 B787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,150 destinations in 177 countries served by the 19 SkyTeam airline partners rewarding passengers with benefits including access to over 750 premium airport lounges around the world. Aeromexico also offers travel on its codeshare partner flights with Delta Air Lines, Avianca, Copa Airlines, EL AL, GOL Linhas Aéreas, Japan Airlines and WestJet, with extensive connectivity in countries like the United States, Brazil, Canada, Central America, Colombia, Israel or Peru.  www.aeromexico.com www.skyteam.com

ETRO was founded in 1968 by Gimmo ETRO with the launch of his highly prestigious and distinctive fabrics which used natural fibres embellished with very original and creative designs and innovative colourways. The Paisley pattern motif, used for linings, greatly enriched ETRO’s first collection and quickly became the brand’s signature identity mark.  The company added another string to its bow in 1984 with the launch of its leather goods and bags collection also featuring the Paisley jacquard fabric. In 1986, ETRO launched its home accessories range of products, thus consolidating the company into a true lifestyle brand. The creation of the ETRO Perfumes division in the late 1980s was a natural consequence of the brand’s increasing brand recognition and, today, the collection extends to 28 exclusive fragrances and a dedicated boutique. The 1990s saw the launch of the company’s first men’s and women’s prêt-à-porter collection.