15 August,2019 – Malaysia Airlines is the first airline to partner with the luxury brand Aspinal of London to provide travel amenities for Business Class and Business Suite passengers. In an extension of the airline’s long-standing collaboration with FORMIA, the bespoke Aspinal of London branded pouches will roll out by August 1st on selected Airbus A330 and A350 flights.
These luxury travel bags, based on the quintessential Aspinal washbag from their own coveted retail range, are an essential item for anyone looking to travel in style. Coming in a range of deluxe collectible colours, the bags offer plentiful storage and have a chic leather-look, allowing them, post-flight, to double up as an everyday clutch bag for the savvy traveler.
The bags have been carefully crafted with the brand’s iconic fastenings and embossed logo, allowing passengers to experience and own an Aspinal of London product. The bags contain items from the French skincare brand PAYOT, with a line of sensuous products, specially designed to provide customers with the utmost comfort in aircraft conditions and beyond. Soon to celebrate its 100th anniversary, PAYOT enjoys high international brand recognition for producing innovative products using the finest natural ingredients.
Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer, Lau Yin May said, “Malaysian hospitality encompasses all aspects of a customer’s experience, hence we are constantly improving on our products and services to provide only the very best to our passengers. We recently ran a survey to ask passengers what they look for in their ideal amenity kit. We’ve closely studied their feedback and are delighted to be collaborating with FORMIA to debut Aspinal of London amenity kits which will be introduced in Business Suite and Business Class. Our new line of amenity kits, which include PAYOT hydration products, will meet our aim of bringing unparalled comfort and luxury to all our passengers.”
FORMIA’s Co-Founder, Roland Grohmann, said, “FORMIA has forged a distinctive position at the forefront of the international travel hospitality business. This has been founded on the quality of our designs and a constant focus on innovation in everything we do. It is our privilege to work with many of the world’s leading airlines and best-known luxury brands. Our quality approach is exemplified by this welcome extension to our existing partnership with Malaysia Airlines, which is a testament to our unique product expertise. Aspinal of London is a superior luxury leather luggage brand respected the world over for its quality and elegance and, along with luxurious PAYOT contents, these amenity kits are sure to delight passengers.”
NOTES TO EDITORS
Malaysia Airlines is the national flag carrier of Malaysia offering up to 40,000 passengers daily the best way to fly to, from and around that country. Tracing its history as far back as the 1930s, the company is headquartered in Kuala Lumpur and flies to over 50 destinations in Asia, Australasia and Europe. Malaysia Airlines is a member of the OneWorld Airline Alliance.
FORMIA is a travel industry global leader offering tailor-made premium guest and inflight service amenities, including kits, bags, cosmetics and other comfort items. FORMIA has forged a distinctive design approach and exceptional innovation which is a testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle and well-being, FORMIA focuses on identifying the most valuable strategic fit, enabling the brand to optimize its visibility and impact while adding value to the airlines’ proposition.
Aspinal of London is the quintessential English luxury lifestyle brand offering handmade women’s designer handbags and purses, gentlemen’s briefcases and wallets and other luxury leather gifts. Founded in 2001, the company has built a worldwide reputation for the luxury and elegance of its hand-crafted products based on providing customers with the most beautiful and refined designs and craftsmanship of outstanding quality.
PAYOT of Paris has been synonymous for almost 100 years with the finest beauty products catering for the needs of both women and men. The famous French brand is renowned throughout the world for producing a modern range of skin and body care cosmetics based on the finest ingredients and innovative formulas which incorporate the latest scientific advances.