FORMIA introduces Zixag for Cathay Pacific’s Premium Economy Class Amenity Kit featuring Danny Yung’s Designs

 

 

FORMIA, the international guest amenity and hospitality specialist, today announces that it supplies Cathay Pacific with a new on-board amenity kit featuring the designer bag brand Zixag, with Hong Kong graphic designer Danny Yung.

Cathay Pacific has been working with FORMIA since 2015 to curate the perfect amenity kits for their First class and Business class passengers. This is the first bag FORMIA is supplying for their Premium Economy class. A new cooperation between Zixag, FORMIA and Cathay Pacific shows a move that reflects the airline’s constant drive to further improve customer service and enhance passengers’ journey experience in different ways.

The release of this bag collection offers a more unique experience when receiving amenity kits because of the exclusive artwork on the outside and inside lining of the bag. They showcase Danny Yung’s illustrations, a very well-known graphic artist from the same hometown of Cathay Pacific and headquarters of FORMIA – Hong Kong. The artworks include the character Tian Tian Xiang Shang, as well as his Asian inspired oil painted fishes, bamboo stalks and leaves. Tian Tian is featured more in the second cycle, where he is commonly known to be looking up and pointing at a thought or speech bubble, there will be an airplane added into his ‘message’ in the sky. This collectable amenity bag will be released in 16 different designs in a span of 2 years, with 2 new bags every 3 months.

The design of this bag was kept as a simple pouch to let the artwork speak for itself. The simplicity of the shape allows for a variety of uses even after the flight. The colors being used are all natural earth tones; beginning with beige and dark brown for the first cycle, followed by fern and grey in the second quarter of 2017. The inside of the bag is lined with a coated canvas material, making the oil paintings seem as if they were really painted on the bag. The PVC zip pull in matching colors with the respective bag is utilized to give the bag a more natural look. The comfort items included inside the kit are an eye mask, socks, earplugs, toothbrush and toothpaste, and exclusive offer for Cathay Pacific’s passengers of10% discount code for Zixag’s web store.

 

NOTES TO EDITORS

FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities. FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.

Cathay Pacific Airways, established in 1946, is Hong kong’s flagship carrier and a founding member of the oneworld alliance. The airline serves more than 90 destinations in some 35 countries across Asia, the Pacific, Europe, North America, the Middle East and Africa. Voted Airline of the Year 2014, this is the fourth time Cathay Pacific has received the World’s Best Airline accolade – the only airline to achieve such a feat. The carrier also took the title in 2003, 2005 and 2009. The Cathay Pacific Group, including Dragonair and Air Hong Kong, operates more than 150 aircraft to 130 destinations across the globe.

Zixag creates thoughtful travel accessories and carry well-designed goods from around the globe. They collaborate with numbers of talented designer including Danny Yung who created the conceptual comic entitled “Tian Tian Xiang Shang”. Danny aims to redefine “Comic” and explore the boundary between language and images and believes Tian Tian figure could be a bridge for initiating more creativity. As adults and kids draw on the figure, showing how they see themselves and images.

 

CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com