FORMIA introduces New Gender Specific Amenity Kits for Saudia’s Business Class

 

 

FORMIA, the international guest amenity and hospitality specialist, today announces that, for the first time, it has started offering amenity kit to Saudia; flag carrier airlines of the Kingdom of Saudi Arabia based in Jeddah. The new on-board amenity kit featuring the luxury brands FURLA for women and Porsche Design for men come with premium cosmetic brands Acca Kappa and THANN.

Commenting, Roland Grohmann, Managing Director of FORMIA, said: “It is always our pleasure to add a new name to our ever growing list of valued clients. In constantly striving to improve the quality of its service delivery to passengers, it is particularly satisfying that Saudia have started working with FORMIA to review and upgrade its business class in-flight offerings for all their routes. We very much look forward to a long term cooperation with Saudia to bring about the in-flight wellness and comfort kit to their passengers.”

Saudia takes the indulgent experience of their business class passengers to another level by offering varieties of gender specific amenity kits that will be altered every 3 months. Differently coloured cases will be offered for passengers to collect throughout the year.

The men’s amenity kit of Porsche Design is inspired by the brand’s Roadster 3.0. Travel Collection – the perfect companion for the modern business traveller. The amenity kit features two separate compartments with a flexible divider on the inside and contains 3 cosmetics from Acca Kappa; Anti-Aging Face Moisturizer, Soothing & Invigorating Hand Cream and lip balm stick from their signature 1869 Collection. The amenity kit will provide passengers with a variety of long-term, post flight uses.

The women’s luxurious miniature FURLA bag inspired by their famous and elegant retail hand bags will be offered together with THANN’s natural skin care products, including Rice Extract Lip Balm, Rice Extract Moisturizing creams to comfort the passengers along their long flight. This classic bag design was not only made for a second use for make up or toiletries, but also as a fashionable clutch to use on the weekends – completely multifunctional. The bag sports a contemporary shape and aesthetic, giving it a sense of beauty and innovation. The modern black bag opens up with a gold zip pull, which is a quintessential representation of the FURLA brand.

 

NOTES TO EDITORS

FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in- flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.

Saudia started out in 1945 with a single twin-engine DC-3 (Dakota) HZ-AAX given to King Abdul Aziz as a gift by the U.S. President Franklin D. Roosevelt. This was followed months later with the purchase of two more DC-3s, and these formed the nucleus of what in few years later was to become one of the world’s largest airlines. Today Saudi Arabian Airlines has some one hundred and nineteen (119) aircrafts, including the latest and most advanced wide-bodied jets presently available: B787-9, B777-268L, B777-300ER, Airbus A320-200, Airbus A321, Airbus A330-300, and Embraer 170. Saudi Arabian Airlines had gained a set of local and international awards including Quality Awards Silver Winner 2013 for Middle East & North Africa.

CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com