FORMIA introduces Lalique to Singapore Airlines

FORMIA, the international guest amenity and hospitality specialist, announces that it has entered into an agreement with new customer Singapore Airlines to supply luxury on-board amenity kits for the indulgence of the airline’s First Class passengers.

Under the terms of the contract, FORMIA will bring on board Singapore Airlines a range of high quality, Lalique-branded bags individually designed for ladies and gents travellers. Bearing the Lalique name and famous rondial birds logo, each bag will feature the latest in modern, discreet fashion aimed at delighting discerning travellers who expect the very highest levels of luxury, elegant style and quality.

The bags will contain a selection of cosmetic items from the Lalique range and some remarkable products from the brand’s own collection.

Commenting, FORMIA Managing Director, Roland Grohmann, said: “Naturally, we are absolutely delighted to welcome Singapore Airlines, one of the world’s most respected airlines, to the list of our valued customers. This contract is an outstanding example of FORMIA’s service “sweet spot” in operation: with Singapore and Lalique, we have brought together two of the world’s greatest luxury brands in a unique collaboration which beautifully reflects both companies’ approach to matchless quality and customer delighting. That is what FORMIA specialises in and this announcement exemplifies our approach which places top priority on the pleasure, comfort and delight of our customers’ passengers.”

 

 

NOTES TO EDITORS

FORMIA is a travel industry global leader offering tailor-made premium guest and inflight service amenities, including kits, bags, cosmetic and comfort items. Over the past three decades, FORMIA has forged a distinctive design approach and exceptional innovation which is a testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle, and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the Brand to optimise its visibility and impact while adding value to the airlines’ proposition.

 

SINGAPORE AIRLINES Formed in 1972, Singapore Airlines is the world’s most-awarded airline with a commitment to service excellence, product leadership and network connectivity, operating a modern passenger fleet of more than 100 aircraft. Together with wholly owned subsidiaries SilkAir, Scoot, Tigerair and SIA Cargo, the SIA Group’s combined network covers 135 destinations around the world. More than 30 million passengers were carried by the SIA Group’s four Singapore-based passenger airlines in the 2015/16 financial year.

In October 2007 Singapore Airlines, a member of the Star Alliance, made aviation history as the first airline to fly the world’s largest passenger aircraft, the Airbus A380. In 2013, Singapore Airlines introduced its latest cabin products, with new seats in all classes offering enhanced ergonomics and personal space for customers. All-new cabin products are currently in development and are due to be unveiled in 2017.

 

LALIQUE Founded in 1888, Lalique is one of the crown jewels of France’s crystal glass industry. René Lalique, renowned as the inventor of modern jewellery and the precursor of today’s perfume industry, went on to become a master in the art of glassmaking. Over time, the Lalique brand has become the powerful symbol of a unique expertise, a synonym for luxury, excellence, creativity and for a widely celebrated artistic style.

Through its contemporary work in six areas, Lalique revives and pursues the creative, eclectic work of its founder: jewellery, decorative items, interior design, fragrances, art, as well as hospitality. Lalique enters into exclusive collaborations with leading and luxury brands, artists and designers to jointly create stunning objects and exclusive collections.  All crystal items are handcrafted at the company’s worldwide sole manufacturing site, which has been located in the Alsace region of France since 1921.

 

CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com

www.formia.com