FORMIA introduces Brussels Airlines to its new FACE



FORMIA, the international guest amenity and hospitality specialist, today announces the introduction of two new, bespoke amenity bags, containing a range of FACE cosmetic products, for Brussels Airlines’ long haul Business Class routes.

With a strong focus on customer experience, quality and innovation, Brussels Airlines is a proud member of the Star Alliance group, a network of some of the world’s most respected airlines.

From this month, FORMIA will supply the Airline with two unique, specially designed bags, one for out-bound flights, the other for in-bound.  The ‘Brussels Airlines’ branded bags are made from high quality materials carefully chosen to match and complement the interior design of the airline’s fleet and capable of multiple post-flights uses. Inside, passengers will find a variety of unisex products from the FACE Stockholm range, a Swedish cosmetics company renowned for its modern, stylish, quality beauty and personal comfort products.  This launch marks the debut of FACE Stockholm brand onboard amenity kits.

Commenting, Roland Grohmann, Managing Director of FORMIA, said: “FORMIA is delighted to bring together the leading Belgian airline, flying out of the capital of Europe, with a cosmetic brand renowned for the quality and style of its products.  Both companies have a growing reputation for excellence, customer focus and innovation and we are confident that passengers will appreciate and enjoy this new in-flight offering.”

Anne Tricot, Brussels Airlines’ VP Customer Experience, said: “Our constant drive to enhance the onboard experience of our guests reaches a new level with the introduction of FACE Stockholm products on our Business Class flights to Africa and to the US. FORMIA have recognised that FACE Stockholm’s focus on using only the highest quality ingredients presented in a modern and stylish way ideally matches Brussels Airline’s approach of addressing the needs of its guests.“



FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities. FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition. 

Brussels Airlines offers the widest choice of flights to and from its base at Brussels Airport, Belgium. A fleet of 43 aircraft and about 3500 employees are responsible for 300 flights daily, connecting the capital of Europe to more than 60 European, African and US airports.  With flights to some 60 European as well as to 19 African destinations and two US destinations, namely New York and Washington DC, the airline offers an excellent network for travel to, from and via Brussels. Brussels Airlines operates more than 80 weekly scheduled flights to Africa, connecting 19 business and leisure destinations to and via Brussels. In April 2012, Brussels Airlines’ partner airline, Korongo Airlines, started its operations out of its hub Lubumbashi, Republic of Congo.  With this connection, Brussels Airlines confirms its status as a key player connecting Africa to the world.  In January 2014, Brussels Airlines announced its largest network expansion with 9 new summer destinations, additional aircraft and a significant investment in service quality and innovation. 



For further information, please contact Florencia Pascual on