FORMIA Enters into an Exclusive Partnership with British Luxury Brand Globe-Trotter for All Nippon Airways First and Business Class Amenities Kit Offering

 

MARCH 27 2019— Hong Kong. FORMIA, the international guest amenity and hospitality specialist, is proud to unveil a new collaboration with Japan’s largest 5-star airline, All Nippon Airways (ANA) and British luxury brand, Globe-Trotter, a new brand in the inflight service category and the first time to be introduced on-board an airline.

Having previously catered to a noble line of clientele such as Captain Robert Falcon Scott, Sir Winston Churchill and HM Queen Elizabeth II, this British artisanal brand is highly recognised and respected all over the world. FORMIA’s partnership starts with mini Centenery cases, in ivory. Based on a signature Globe-Trotter design, it is both iconic and exclusively created for First Class and Business Class flyers on all international routes and in Business Class on North America (except Honolulu), Europe and Oceania routes. The kit will be available in various colors, and will be rotated every 3-4 months. The First Class kits are stocked with cosmetics from Shiseido’s Ginza collection, whilst the Business Class kits feature cosmetics by SEKKISEI MYV for passengers to enjoy. Duly conceptualised by FORMIA’s design team alongside Globe-Trotter, from March 2019.

Roland Grohmann, CEO & Managing Partner of FORMIA, stated: “This collection further strengthens FORMIA’s identity as a leading provider of beautifully designed, luxury amenity kits and as expected, ANA understands the timeless desirability of these iconic Globe-Trotter cases.”

Yutaka Ito, Executive Vice President of ANA conveys: “Engaging with our passengers and offering them the highest possible levels of comfort, including in-flight amenities, is always essential. We aim to make their flight with us an enjoyable experience every time. The Globe-Trotter kits enable us to deliver this beautifully and we hope our customers will appreciate the timeless design of their products. FORMIA is also to be commended for this collection and for seamlessly combining elements of all the companies involved.”

 

 

 

NOTES TO EDITORS

 

FORMIA is a travel industry global leader offering tailor-made premium guest and inflight service amenities, including kits, bags, cosmetic and comfort items. Over the past three decades, FORMIA has forged a distinctive design approach and exceptional innovation which is a testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle, and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the brand to optimize its visibility and impact while adding value to the airlines’ proposition.

 

ANA Following the “Inspiration of Japan” high quality of service. ANA has been awarded the respected 5-Star rating every year since 2013 from SKYTRAX. ANA is the only Japanese airline to win this prestigious designation six years in a row. Additionally, ANA has been recognized by Air Transport World as “Airline of the Year” three times in the past 10 years- 2007,2013 and 2018, becoming one of the few airlines winning this prestigious award for multiple times.

 

ANA was founded in 1952 with two helicopters and has become the largest airline in Japan, as well as one of the most significant airlines in Asia, operating 84 international routes and 119 domestic routes. ANA offers a unique dual hub model which enables passengers to travel to Tokyo and connect through the two airports in metropolitan Tokyo, NARITA and HANEDA, to various destinations throughout Japan, and also offers same day connections between various North American, Asian and Chinese cities.

 

ANA has been a member of Star Alliance since 1999 and has joint venture partnerships with United Airlines, Lufthansa German Airlines, Swiss International Airlines and Austrian Airlines. Besides the full service and award winner carrier ANA, the ANA Group has two LCCs as consolidated subsidiaries, Vanilla Air Inc. and Peach Aviation Limited. The ANA Group carried 53.8 million passengers in FY2017, has approximately 39,000 employees and a fleet of 260 aircraft. ANA is a proud launch customer and the biggest operator of Boeing 787 Dreamliner.

 

GLOBE-TROTTER is a luxury travel lifestyle brand producing handcrafted luggage and leather collections. Established in 1897, all Globe-trotter suitcases and travel accessories are handcrafted in Hertfordshire, England by highly skilled artisans using original manufacturing methods and machinery that date back to the Victorian Era. Globe-Trotter products have been used by an enviable client list over the years from Captain Robert Falcon Scott, Sir Winston Churchill and HM Queen Elizabeth II to Daniel Craig, Eddie Redmayne and Kate Moss. Collections are available to purchase online at globe-trotter.com and in the Globe-Trotter flagship store, along with a bespoke service, at 35 Albemarle Street, London W1S 4JD, UK. A second flagship store is located at 5-2-1 Ginza, Chuo-Ku, Tokyo, Japan.