FORMIA congratulates Swiss International Air Lines on Awards Success



FORMIA, the international guest amenity and hospitality specialist, is delighted to congratulate its client, Swiss International Air Lines, on its successes at two travel industry awards ceremonies.

FORMIA offers the travel industry a full range of high quality, innovative amenity kits, cosmetics and comfort items as well as tailor-made in-flight service concepts.  The company has forged a unique product expertise working alongside some of the world’s best airline brands. Its unique approach to quality and innovation has been amply recognized in these award schemes.

On Board Hospitality Awards

Swiss International Air Lines’ “Winter Collection” kits, supplied by FORMIA, took top prize in the Innovation category at a new awards scheme organised by leading travel industry magazine, “On Board Hospitality”. These kits reflect the heritage, alpine terrain and winter sports so commonly associated with Switzerland. They consist of typically Swiss “wearables” such as a beanie hat and neck warmer as well as a range of high quality cosmetic and comfort items.

“On Board Hospitality” Editor, Jo Austin, said: “Our industry is crammed full of amazing and innovative products and we launched these awards as a way to give them the recognition they deserve. We were overwhelmed with the response and the enthusiasm of our reader voters and delighted to involve a panel of incredibly knowledgeable and highly respected judges to make the final selection. Many congratulations to all our winners and finalists who were chosen from an impressive line-up of nominees.”

Travel Plus Awards

SWISS’ “Winter Collection” kits went on to win as well the Most Innovative amenity kit category at the annual Travel Plus Awards ceremony. This awards scheme recognises those airlines that offer outstanding customer service by presenting passengers with a range of high quality on-board kits.

SWISS’ Director Inflight Products & Services, Sarah Klatt-Walsh, said: “We wanted to bring a sustainable amenity offering in a very different way to the existing on-board propositions. Our vision, ideas and expectations for this Winter Collection brought live by FORMIA, met our requirements 100%.  They are distinctively, iconically Swiss in character, high quality and provide for a number of post flight uses.  Exactly what our concept demanded. We are absolutely delighted to have won these awards.”

Commenting on these awards, Roland Grohmann, Managing Director of FORMIA, said:  “FORMIA’s strategic approach seeks to delight our clients and their passengers by devising and supplying in-flight offerings of the highest quality and design standards. Around the world, the quality thresholds expected by airlines and travellers alike have never been higher. Working with a client like SWISS is a joy. They possess a clear vision of the airline’s position in the marketplace and demand the highest possible quality whilst, at the same time, embracing innovation. Their Winter Collection kits own these characteristics in abundance and represent the “sweet-spot” of FORMIA’s approach to doing business with our clients.”



FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities. FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.

Swiss International Air Lines AG is Switzerland’s quality airline based in Basel. SWISS operates flights via its main hub, Zurich, and the regional airports of Basel and Geneva, its fleet serving numerous European and international destinations. The national airline embodies Swiss values such as “personal service”, “in-depth quality” and “typical Swiss hospitality”. Swiss International Air Lines is part of the Lufthansa Group and Star Alliance member. Swiss International Air Lines has no connection to the former company, Swissair.

On Board Hospitality, reflecting its position as a leading travel industry journal, has this year launched a new awards scheme recognising excellence in the on-board amenity kit sector.  Almost 100 products in eight categories were entered.  Initial judging and the selection of the finalists was made online by the magazine’s international readership.  Final judging was made by a panel of experts from the travel and hospitality industry. 

Travel Plus, regarded as the industry’s pre-eminent event, the annual TP Airline Amenity Bag Awards recognise the most desirable life-style brands, beauty and skin care products and the world’s most accomplished and influential designers.



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