FORMIA, the international guest amenity and hospitality specialist, today announces that it has entered into a commercial relationship with Jet Airways involving the supply of luxury branded amenity kits for the airline’s long haul First Class and Premiere Class guest.
The kits gifted on board will be branded Chopard, the world famous luxury Swiss watch and accessories company, and will contain a variety of cosmetic and comfort items for passengers’ indulgence. In an innovative move, the deal announced today also involves the supply of Chopard cosmetics in the airline’s First Class and Premiere Cabin and washroom facilities thus strongly aligning Jet Airways’ approach to customer care with the brand values’ of one of the world’s most respected luxury gift companies, Chopard.
FORMIA will supply the airline with the first ever Chopard branded tablet case for its First Class guests , which, together with the Premiere Cabin amenity kit, will create a comprehensive offering for passengers.
Commenting, Roland Grohmann, Managing Director of FORMIA, said: “These top-end amenity kits and washroom facilities reflect Jet Airways’ determination to drive the quality of its services ever upwards and to take its place as one of the world’s best airlines. As exclusive supplier of Chopard branded amenity kits to the airline industry, FORMIA is absolutely delighted to bring this uber luxury brand on board Jet Airways. The airline has chosen the Chopard brand because it knows its target customers are brand aware and expect on-board facilities and brands of the highest quality.”
Ms. Sonu Kripalani, -SVP Guest Experience, Jet Airways said,“It is a pleasure to be associated with FORMIA as the Brand aligns with the high level of service that Jet Airways aspire to deliver to its most valued guests. In offering us a range of Chopard branded products, they have provided the airline with a product that would elevate the feeling of luxury and indulgence for guests travelling on our First Class and Premiere cabins”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.nFORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
Jet Airways currently operates a fleet of 116 aircraft, which include a mix of Boeing 777-300 ERs/Airbus A330-200/300 aircraft, Next Generation Boeing 737s and ATR 72-500/600s. Flights to 73 destinations span the length and breadth of India and beyond, including Abu Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam, Dhaka, Doha, Dubai, Ho Chi Minh City, Hong Kong, Jeddah, Kathmandu, Kuwait, London (Heathrow), Muscat, New York (Newark), Paris, Riyadh, Sharjah, Singapore and Toronto. Jet Airways is a member airline of Etihad Airways Partners.
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