FORMIA, the international guest amenity and hospitality specialist, today announces that later in 2013, it will be introducing the world famous Porsche Design brand together with the recognized Italian skincare niche brand Acca Kappa to Turkish Airlines.FORMIA has supplied Turkish Airlines with premium, in-flight kits since 2009. Now, following an agreement between FORMIA and the iconic German brand and design house, Turkish Airlines will become the first European airline to feature Porsche Design’s luxury hard shell inflight amenity case. The cases will contain a variety of cosmetics from the world famous Acca Kappa “Green Mandarin” range, including body lotion and lip balm, as well as other items designed for the comfort and convenience of Business Class long haul passengers. The airline offers passengers different amenity kits on in- and out-bound flights.
The Porsche Design hard shell case is made from the latest hi-tech ballistic nylon bonded with EVA to produce a practical, durable and rigid case suitable for multiple, long-term uses by passengers after their flight. Turkish Airlines will become the first airline to introduce Acca Kappa’s “Green Mandarin” products on board its flights. Commenting, FORMIA Managing Director, Roland Grohmann, said: “This new deal demonstrates the “sweet spot” in FORMIA’s approach to business. Thanks to our reputation at the leading edge of high quality, innovative inflight service amenity kits, we have formed relationships with some of the world’s premier brands, such as Porsche Design and Acca Kappa. This means we can work with these in-demand, aspirational brands to devise unique and superior kits designed to meet our clients’ drive for ever improving quality and innovation and which, in turn, delight their customers – the passengers. We are delighted to be able to introduce one of the world’s great airlines, Turkish Airlines, to Porsche Design and Acca Kappa in this way.”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in- flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
Turkish Airlines was established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 177 aircraft (passenger and cargo) flying to 191 cities around the world, comprised of 40 domestic and 151 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax. Lately, Turkish Airlines scored a resounding success at the 2012 Skytrax World Airline Awards, with air travellers voting the airline as the “Best Airline in Europe”, the second year running. Turkish Airlines has been also named by Skytrax as the winner in the categories, “Best Airline in Southern Europe” and “Best Premium Economy Class Airline Seat” for its Comfort Class seats.
For further information, please contact Florencia Pascual on email@example.com