FORMIA announces continuation of First and Business Class collaborations with Saudia Airlines

FORMIA proudly announces the continuation of their partnership with Saudia Airlines First and Business Class amenities programs. This extension sees further collaboration with leading European luxury brands FURLA and PORSCHE DESIGN. Passengers in First and Business Class cabins will continue to receive specially designed amenities bags representing the best of Italian aesthetics.

First Class ladies will be greeted by an amenity clutch-inspired bag in a bright combination of canary yellow and blush pink, with contrasting black detail. Gentlemen can expect slick and functional black toiletries bags by PORSCHE DESIGN.

Ladies in Business Class are provided with purse-shaped coral red and nude bags secured with a contemporary slot-tab closing. Gentlemen receive black PORSCHE DESIGN black zipped pouches.

Each amenities bag contains essential personal care items from Parisian artisanal perfumer ATELIER COLOGNE. Using the finest fragrances nature has to offer, the range of travel-sized products combines the best of botanical scents for a fresh and vibrant in flight lift.

“FORMIA’s continued relationship with Saudia Airways assures the provision of unparalleled comfort and care to valued customers. Understandably, First Class and Business Class passengers expect only the highest quality products to compliment their inflight experience – and with thoughtful and strategic partnering of brands – that is exactly what we intend to deliver.”
– Roland Grohmann, FORMIA’s CEO & Managing Partner



FORMIA is a travel industry global leader offering tailor-made premium guest and inflight service amenities, including kits, bags, cosmetic and comfort items. Over the past three decades, FORMIA has forged a distinctive design approach and exceptional innovation which is a testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle, and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the Brand to optimise its visibility and impact while adding value to the airlines’ proposition.

Saudi Arabian Airlines is the national flag carrier of the Kingdom of Saudi Arabia, being the largest in the Middle-East and one of the largest in the world. The reputation which the Airline has fortified for its services & hospitality became an inspiration for others. Saudi Arabian Airlines started out in 1945 with a gift of a single twin-engine DC-3 Dakota. Today, it is one of the largest airlines in the world with some 126 aircrafts. In Bangladesh, Saudi Arabian Airlines Started in 1980.

Recently Saudi Arabian Airlines went into an era wherein we have invested heavily in a new fleet of Jetliners, equipped with latest technical progress, including state of the art in-flight entertainment and business communication systems.




For further information, please contact Florencia Pascual on