FORMIA announces continuation of First and Business Class collaborations with Saudia Airlines

FORMIA proudly announces the continuation of their partnership with Saudia Airlines First and Business Class amenities programs. This extension sees further collaboration with leading European luxury brands FURLA and PORSCHE DESIGN. Passengers in First and Business Class cabins will continue to receive specially designed amenities bags representing the best of Italian aesthetics.

First Class ladies will be greeted by an amenity clutch-inspired bag in a bright combination of canary yellow and blush pink, with contrasting black detail. Gentlemen can expect slick and functional black toiletries bags by PORSCHE DESIGN.

Ladies in Business Class are provided with purse-shaped coral red and nude bags secured with a contemporary slot-tab closing. Gentlemen receive black PORSCHE DESIGN black zipped pouches.

Each amenities bag contains essential personal care items from Parisian artisanal perfumer ATELIER COLOGNE. Using the finest fragrances nature has to offer, the range of travel-sized products combines the best of botanical scents for a fresh and vibrant in flight lift.

“FORMIA’s continued relationship with Saudia Airways assures the provision of unparalleled comfort and care to valued customers. Understandably, First Class and Business Class passengers expect only the highest quality products to compliment their inflight experience – and with thoughtful and strategic partnering of brands – that is exactly what we intend to deliver.”
– Roland Grohmann, FORMIA’s CEO & Managing Partner



FORMIA is a travel industry global leader offering tailor-made premium guest and inflight service amenities, including kits, bags, cosmetic and comfort items. Over the past three decades, FORMIA has forged a distinctive design approach and exceptional innovation which is a testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle, and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the Brand to optimise its visibility and impact while adding value to the airlines’ proposition.


SINGAPORE AIRLINES Formed in 1972, Singapore Airlines is the world’s most-awarded airline with a commitment to service excellence, product leadership and network connectivity, operating a modern passenger fleet of more than 100 aircraft. Together with wholly owned subsidiaries SilkAir, Scoot, Tigerair and SIA Cargo, the SIA Group’s combined network covers 135 destinations around the world. More than 30 million passengers were carried by the SIA Group’s four Singapore-based passenger airlines in the 2015/16 financial year.

In October 2007 Singapore Airlines, a member of the Star Alliance, made aviation history as the first airline to fly the world’s largest passenger aircraft, the Airbus A380. In 2013, Singapore Airlines introduced its latest cabin products, with new seats in all classes offering enhanced ergonomics and personal space for customers. All-new cabin products are currently in development and are due to be unveiled in 2017.


LALIQUE Founded in 1888, Lalique is one of the crown jewels of France’s crystal glass industry. René Lalique, renowned as the inventor of modern jewellery and the precursor of today’s perfume industry, went on to become a master in the art of glassmaking. Over time, the Lalique brand has become the powerful symbol of a unique expertise, a synonym for luxury, excellence, creativity and for a widely celebrated artistic style.

Through its contemporary work in six areas, Lalique revives and pursues the creative, eclectic work of its founder: jewellery, decorative items, interior design, fragrances, art, as well as hospitality. Lalique enters into exclusive collaborations with leading and luxury brands, artists and designers to jointly create stunning objects and exclusive collections.  All crystal items are handcrafted at the company’s worldwide sole manufacturing site, which has been located in the Alsace region of France since 1921.



For further information, please contact Florencia Pascual on