FORMIA and Qatar Airways Offer Amenity Kits to Support Breast Cancer Awareness Month

FORMIA, the international guest amenity and hospitality specialist, and Qatar Airways promote amenity kits in strong support of Breast Cancer Awareness Month. Created exclusively for Qatar Airways by stylish Italian luggage brand Bric’s, the special limited edition pink amenity kits are offered to both men and women First and Business Class passengers flying long-haul flights. Qatar Airways is dedicated to supporting Breast Cancer Awareness Month and the amenity kits encourage the fight against breast cancer and the airline’s commitment to raising awareness.

The miniature BRIC’S Bellagio and Sintesis suitcase amenity kits feature a hard shell presented in a carefully chosen ‘Rose Pompadour’ pink colour. This shade of pink, prized for its vivacity and beauty, was created in France in 1757 by Sèvres and defines the magnificence and elegance of the eighteenth century.

Commenting, FORMIA CEO & Managing Partner, Roland Grohmann stated: “We are thrilled to have partnered with Qatar Airways and Bric’s in supporting Breast Cancer Awareness Month and the fight against breast cancer. FORMIA’s collaboration with Qatar Airways and Bric’s has strengthened our relationships, and the inclusion of Castello Monte Vibiano Vecchio cosmetics further solidifies the quality and excellence being offered”.




Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 20th year of operations, Qatar Airways has a modern fleet of 200 aircraft flying to more than 150 key business and leisure destinations across six continents. A multiple award-winning airline, Qatar Airways was awarded World’s Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax. Qatar Airways is a member of the award-winning oneworld global alliance.

BRIC’s is a luxury Italian luggage brand known worldwide for its exceptionally designed luggage including trolleys, duffles, handbags, briefcases, and other leather and nylon goods. With 65 years of business, history, long standing territorial roots and passion, BRIC’S is dedicated to fine craftsmanship and manufacturing, as well as an attention to detail, which have always been characteristics of the brand form the very beginning. BRIC’S collections have always been characterized by constant development, where research and Heritage, innovation and tradition, functionality and elegance are intertwined and balanced with skilled craft, advanced technology, and interpretation of new trends, creating a perfect fusion between shape, function and design. Today, BRIC’S reflects timeless elegance typical of its province, Lake Como, harmoniously blending with the urban and cosmopolitan style of Milan – the city that hosts its most important Flagship Store in the Galleria Vittorio Emanuele.

Castello Monte Vibiano Vecchio cosmetics embody a philosophy of purity and well-being guaranteed by the attention, excellence and quality of Italian research to enhance your natural beauty. The cosmetics elaborate on prevention at cellular level of visual signs of ageing, skin cell protection from the oxidations caused by free radicals and environmental pollution, and regeneration of mature skins. All products are 100% made in Italy and contain only extra-pure organic essential oils, vegetable extracts or plant based ingredients obtained by cold pressing without chemical solvents. There is no animal testing, silicones, or perfumes that may be allergic to the skin, and no petroleum derivatives.



For further information, please contact Florencia Pascual on