27 March, 2019— Hong Kong. FORMIA, the international guest amenity and hospitality specialist, is proud to announce its partnership with American Airlines by introducing a new set of wellness-focused amenity kits. Appearing on selected Transcontinental (US domestic) routes in First and Business Class, the kits are created in partnership with Athletic Propulsion Labs (APL) and feature a Flyfit hydration pack and skincare products from renowned fragrance brand, Zenology.
Inside and out, the amenity kits are designed to align with the active lifestyles and preferences of customers journeying coast to coast. The kits, grey in design, come in two sizes and thanks to the fabric, textures and design details, epitomize APL’s ethos that sits at the intersection of design and performance. Supplied exclusively by FORMIA, this is the first time that the innovative APL brand has appeared onboard an airline.
Offering a mini-wellness journey in the skies with a focus on hydration and revitalization, passengers will find the amenity kits packed with skincare products from Zenology. Each item inspired by and respectful of nature, passengers can rest assured they are putting the very best in active botanicals and vitamins on their skin while enjoying a little relaxation and indulgence. To further amplify the onboard experience, each kit comes with an innovative Flykit hydration pack, a unique concept that is one of the first in the airline industry.
“We are excited to have partnered with American Airlines and created a new, unique and exclusive in-flight concept for their distinguished passengers on key domestic routes,” said Niklas Sandor, FORMIA Chief Marketing Officer. “We are confident that American Airlines passengers will enjoy this refreshed amenity product and brand collaboration tailored to the active and health-inspired lifestyles of cities like Los Angeles, San Francisco, New York, Miami and Dallas.”
“Health, wellness and travel are key pillars of everything we do and create at APL, so to have the opportunity to create the business and first class Transcon amenity kits for American Airlines; the world’s largest airline, was a dream come true. From the moment you first step on the plane and into your seat, we wanted to offer a kit that gave you all the necessities to make your trip as comfortable as possible and then provide you with a bag that would be useful in your explorations through a new city and help in your day to day activities when you return home. The opportunity for us at APL to collaborate with American Airlines on this long term partnership and make the kits with Formia is a dream come true.”-Adam and Ryan Goldston Founders of APL.
NOTES TO EDITORS
American Airlines is headquartered in Fort Worth, Texas. They offer an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. American is a founding member of the oneworld® alliance, whose members serve more than 1,000 destinations with about 14,250 daily flights to over 150 countries. In 2016, American Airlines Group Inc. topped Fortune magazine’s list of best business turnarounds and its stock (NASDAQ: AAL) joined the S&P 500 index. American Airlines is committed to providing every citizen of the world with the highest quality air travel to the widest travel destinations.
FORMIA is a travel industry global leader offering tailor-made premium guest and inflight service amenities, including kits, bags, cosmetic and comfort items. Over the past three decades, FORMIA has forged a distinctive design approach and exceptional innovation which is a testament to the company’s unique product expertise. In partnership with the world’s leading airlines and brands in luxury, travel, lifestyle, and well-being, FORMIA focuses on identifying the most profitable strategic fit, enabling the brand to optimize its visibility and impact while adding value to the airlines’ proposition.
Athletic Propulsion Labs (APL) was founded in March 2009, by then 23-year-old identical twins Adam and Ryan Goldston. The Co-Founders have been honored at the White House as part of the Empact 100 which recognizes the Top 100 Entrepreneurs age 35 and under in the U.S. APL has also been named as “One of the Five Best New Sportswear Brands in the World” by ISPO. APL is globally known and recognized for its men’s and women’s performance athletic footwear. APL the exclusive footwear brand at selected Lululemon stores in the U.S. and Canada and is featured at some of the most exclusive retailers in the world such as Barneys, Saks, Bergdorf Goodman, Nordstrom, Intermix, Bloomingdale’s, Net-A-Porter, Lululemon, Harvey Nichols, Lane Crawford and Selfridges
ZENOLOGY is an indie, fragrance driven brand founded by Jeroen Oude Sogtoen in 2009. Born from a need to bring sustainability and innovation to the world of hotel amenities. They soon became synonymous with meticulously combining luxury and environmental awareness. Always in search of perfection and quality, the fragrances are created by our In-House Perfumer and produced by Accords et Parfums in Cabris, France – a company famed for the high standards of raw materials and prestige perfumes. With luxurious, high-quality products, spanning garment, beauty, home and body care, every product is created to rejuvenate the body and add a glamorous twist to your surroundings.