FORMIA & Austrian Airlines’ work together on new in-flight Travel Kits

FORMIA & Austrian Airlines’ work together on new in-flight Travel Kits

Hong Kong. 1st April 2014:

FORMIA, the international guest amenity and hospitality specialist, today announces an extension to its existing relationship with Austrian Airlines (AUA) which now offers new enhanced travel kits to its passengers in Business Class and Economy Class.

Business Class: the new kit represents the second generation of the Airline’s in-flight amenity kit, once again inspired by the beautiful mountain scenery for which Austria is world famous. The kit comprises a high quality Loden-look fabric bag containing a popular skincare product from the renowned German Bogner range of cosmetics. Presented in a range of different designs, each comfort kit features a traditional Austrian motif embroidered using typical Austrian leather stitching interpreted in a modern way. Passengers will also find these motifs embroidered on the seats of AUA intercontinental flights. The kits make a perfect collector’s item as well as an attractive accessory and represent a little piece of Austria for holidaymakers and travellers to take away.

Economy Class: the kit, known as a “Tascherl” (or ‘Little Pocket’), comes in a red-and-white checked design and is available for purchase during the flight, giving travellers the opportunity to keep a useful and attractive reminder of their Austrian holiday.

Commenting, Roland Grohmann, Managing Director of FORMIA, said: “Austrian Airlines are to be congratulated on extending the level of service its passengers receive in this way. FORMIA is proud to be one of the airline’s suppliers and delighted to be extending our commercial relationship with the company. These kits offer outstanding design and I am confident they will prove popular with passengers.”

 

NOTES TO EDITORS

FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.

FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.

Austrian Airlines

Austria’s largest carrier operates a global route network of round 130 destinations. That route network is particularly dense in Central and Eastern Europe with 41 destinations. Thanks to its favourable geographical location at the heart of Europe, the company’s hub at Vienna International Airport is the ideal gateway between East and West.

Austrian Airlines is part of the Lufthansa Group, Europe’s largest airline group, and a member of the Star Alliance, the first global alliance of international airlines.

 

CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com
www.formia.com

01.04.2014