Hong Kong. 1st March 2013:
FORMIA today announces a further extension to its commercial relationship with Turkish Airlines. In 2011, the two companies signed a long term contract for the supply of a range of FORMIA’s high quality inflight service amenity kits for passengers. Now, the airline has awarded the supply of a range of FORMIA’s promotional bags and cases for use in its widening international on-ground marketing activities.
The items to be supplied under the agreement include FORMIA’s i-Pad bag and the company’s well known tin box and pencil case. They will be supplied empty of goods allowing the airline itself to fill them with a range of high value, quality Turkish produce, such as Turkish Delight, for handing out at travel fairs and to corporate clients and VIP frequent flyers on special occasions.
Commenting, Roland Grohmann, Managing Director of FORMIA, said: “We are delighted with the feedback we are receiving from Turkish Airlines about the range of products we are already supplying to the airline. As one of the world’s leading airlines, Turkish Airlines is proud of its complimentary promotional items. This new order demonstrates their confidence in FORMIA’s design capabilities, products and supply infrastructure and we look forward to continuing to work with the airline to meet their requirements in the years ahead.”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 177 aircraft (passenger and cargo) flying to 191 cities around the world, comprised of 40 domestic and 151 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several "Passengers Choice Awards" from the consumer ranking group, Skytrax. Lately, Turkish Airlines scored a resounding success at the 2012 Skytrax World Airline Awards, with air travellers voting the airline as the "Best Airline in Europe", the second year running. Turkish Airlines has been also named by Skytrax as the winner in the categories, "Best Airline in Southern Europe" and "Best Premium Economy Class Airline Seat" for its Comfort Class seats.