Hong Kong. 1st January 2013:
FORMIA announces a further extension to its existing commercial relationship with Turkish Airlines. In 2011, the two companies signed a long term contract for the supply of a range of FORMIA’s high quality inflight service amenity kits for passengers. Now, as part of the airline’s drive to deliver an outstanding world class travel experience for its passengers, FORMIA has been awarded to supply specially developed bags for presentation to Hajj and Umrah pilgrims en route to Mecca.
In a move which is believed to be unique amongst airlines, during the flight each passenger will receive a bag containing an extensive range of items designed not only to heighten their enjoyment of the flight itself, but also to serve them at their end destination.
The bags have been carefully designed to be worn comfortably either over the shoulder or across the chest for added security.
All products comply with the highest standards expected of Hajj and Umrah pilgrims and enable them to perform their sacred rituals comfortably. Commenting, Roland Grohmann, Managing Director of FORMIA, said: “It gives us particular pride to have developed these special kits for Turkish Airlines. The thoughtfulness of Turkish Airlines in catering for the comfort and convenience of its pilgrim passengers has been matched by the care with which we have designed these kits. We hope they will add to the convenience and enjoyment of everyone as they undertake their pilgrimage.”
NOTES TO EDITORS
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 177 aircraft (passenger and cargo) flying to 191 cities around the world, comprised of 40 domestic and 151 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several "Passengers Choice Awards" from the consumer ranking group, Skytrax. Lately, Turkish Airlines scored a resounding success at the 2012 Skytrax World Airline Awards, with air travellers voting the airline as the "Best Airline in Europe", the second year running. Turkish Airlines has been also named by Skytrax as the winner in the categories, "Best Airline in Southern Europe" and "Best Premium Economy Class Airline Seat" for its Comfort Class seats.
The Hajj is a major annual Islamic pilgrimage to Mecca in Saudi Arabia. Each year, Turkish Airlines flies around 100,000 people to the event, one of the biggest annual pilgrimages to Mecca. The Umrah pilgrimage to Mecca is held at a different time of year to Hajj. Annually, the airline plays host to around 200,000 pilgrims visiting Mecca outside of the Hajj period.