FORMIA announces new business of RIMOWA amenity kits for Thai Airways

FORMIA announces new business of RIMOWA amenity kits for Thai Airways

Hong Kong. 28th January 2013:

FORMIA, one of the world’s leading suppliers of high quality, branded in-flight amenity kits and cosmetics, today announces that, working with partners World Planet, RIMOWA and L’Occitane, it is supplying new high quality RIMOWA in-flight amenity cases to Thai Airways.  Supplies of the new kit - a miniature travel case containing a variety of specially selected products from the famous L’Occitane cosmetic range - started in December 2012.

Available to First Class passengers only, the introduction of this travel amenity case is the result of a co-development led by FORMIA and RIMOWA, the renowned German luxury luggage maker. The quality of the RIMOWA miniature travel case is reflected in its construction which features an extremely durable polycarbonate shell and an attractive high gloss finish.  Previously supplied in seven stylish colours, a new range of nine new colours has now been introduced for Thai Airways passengers to enjoy collecting, as well as a significant upgrade of the contents following the introduction of high quality items from the L’Occitane range.

Judging by positive comments made by Thai Airways passengers on social media and online travel forums, the quality of these products is clearly held in high regard. 

Commenting, FORMIA Managing Director, Roland Grohmann, said:  “The RIMOWA miniature travel case has always received a positive reaction from Thai Airways and their passengers.It is particularly pleasing that readers of Travel Plus magazine have awarded FORMIA, together with Thai Airways, the Most innovative Airline Amenities Bag Design award. This signifies the achievement of one of our principal corporate goals: to be the consumers’ choice. L’Occitane products need no introduction to discerning consumers. They perfectly match the quality of the case.  With added value and quality, we are delighted to present this new edition to Thai Airways and its First Class passengers. “

 

NOTES TO EDITORS

FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.

FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.

RIMOWA, was founded in 1898 by Paul Morszeck in Cologne Germany. RIMOWA is the world's premier manufacturer of ultra-lightweight yet extremely durable luggage, attachés and other cases. Today Dieter Morszeck leads the company into its 3rd generation building the highest quality aluminum and polycarbonate luggage throughout the world. The original principals of its founder still hold true today: Superior materials and perfect craftsmanship have made RIMOWA what it is today – A brand for people who are at home en route.


CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com
www.formia.com