Hong Kong. 20th March 2013:
FORMIA and Korean Air today announce an extension to its existing commercial relationship.
Since 2009, FORMIA has been supplying Korean Air with an amenity kit for its long haul economy class passengers, first of its kind in the airline market.
Korean Air now unveils in collaboration with FORMIA its new economy class amenity kit. The concept embodies the Korean spirit of hospitality and quality, including the highly successful foldable slippers as well as an established retail branded toothpaste.
The revamped pouch in Korean Air's celadon-blue color and made from non-woven material is developed as a practical drawstring bag offering the passengers functionality and bringing a new design to frequent flyers.
NOTES TO EDITOR
FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.
Korean Air As a founding member of the SkyTeam alliance, Korean Air, with a fleet of 147 modern aircraft, is one of the world’s top 20 airlines and operates more than 400 flights per day to 121 destinations in 41 countries.
Since its privatization in 1969, Korean Air has expanded its operations in terms of both quality and quantity. Its advanced management system and innovative customer satisfaction policies have enabled the airline to achieve remarkable results.
Korean Air is the largest Asian airline in the Americas, flying from more cities in the Americas to more cities in Asia than any other airline. Korean Air is also the world’s most successful in-flight retailer. According to the statistics released by the International Air Transport Association, Korean Air has also been among the world’s largest commercial airline cargo operator since 2004.
More on Korean Air’s programs, routes, flight frequencies and partners is available on the Korean Air website.