FORMIA & Air Astana take Medium Haul Luxury to New Heights

FORMIA & Air Astana take Medium Haul Luxury to New Heights

Hong Kong. 28th January 2013:

FORMIA today announces an extension to its existing commercial relationship with Air Astana. Since 2011, FORMIA has been supplying the airline with a range of its high quality in-flight amenity kits for the comfort and convenience of passengers on long haul flights. Now, as part of the airline’s commitment to take the level of on-board passenger comfort to new heights, FORMIA will be supplying new amenity kits to Air Astana medium haul business class passengers as well.

FORMIA will supply the airline with its specially developed unisex kit containing products from the well-known global luxury brand, Chopard.

Commenting, Roland Grohmann, Managing Director of FORMIA, said: “We are delighted to have won this important contract and to be extending our relationship with Air Astana in this way. Air Astana enjoys an established reputation for the quality of its customer care. This move significantly improves the standards of in-flight service which medium haul passengers will come to expect across the industry and FORMIA is proud to be playing a part in this process.”

Sandra Cullen is Director In-Flight Service Delivery of Air Astana JSC. She said “At Air Astana we pay a lot of attention to our on board service delivery. We recognise that service improvement is a non-stop continuous process. Therefore, following on from the successful introduction of our business travel amenity kits for long haul flights in 2011 that won Gold and Silver Awards last year, we decided to expand our fruitful cooperation with FORMIA. We will be launching a new amenity kit for our business class customers on medium haul flights, affirming our commitment of being a very customer oriented international airline. I hope our passengers will enjoy this new Chopard amenity kit.”

NOTES TO EDITORS

FORMIA offers the travel industry a full range of quality bespoke amenity kits, bags, cosmetics and comfort items as well as tailor-made in-flight service concepts. Over the past three decades, FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional and distinctive approach to premium guest and in-flight service amenities.
FORMIA‘s partnerships with luxury brands focuses in identifying the most profitable strategic fit, providing the Brand more visibility and impact and consequently adding value to the airlines’ proposition.

Air Astana is the national airline and flag carrier of the Republic of Kazakhstan, based in Almaty, Kazakhstan. It operates scheduled domestic and international services on 56 routes from its main hub, Almaty International Airport, and from its secondary hubs, Astana International Airport and Atyrau Airport. It was incorporated in October 2001 and began commercial flights in May 2002. The airline has recently been given a 4 Star rating by Skytrax. Air Astana is now rated at the same level as many renowned international airlines. On top of this prestigious award, Air Astana was named as Best Airline in South and Central Asia at the Skytrax awards.

Chopard is a Swiss based luxury watch, jewelry and accessories company founded in 1860. The company initially concentrated on developing precise pocket watches and chronometers based on innovative ideas. Alongside its watches and jewelry collections, Chopard has also focused on taking its tradition of excellence into a range of exclusively designed accessories. Each item is created using traditional craftsmanship with the same meticulous care, attention to detail and drive for perfection as Chopard’s famous watches and jewelry.

 

CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com
www.formia.com