FORMIA'S PENCIL CASE ON BOARD TURKISH AIRLINES

FORMIA'S PENCIL CASE ON BOARD TURKISH AIRLINES

Hong Kong. 13th March 2012

FORMIA is delighted to announce the signing of a three year contract with Turkish Airlines to supply a new range of tailor-made amenity kits, including its useful Pencil Case. The deal forms part of a supply agreement which will see a number of FORMIA's in-flight amenity kits and cosmetic items being provided to Turkish Airlines' passengers as part of a wide-ranging makeover of the airline's offer across its various flight classes and cabins. The new kits by FORMIA are being introduced during the first quarter of 2012.

One of The Economy Class Long Haul Kit comprises a versatile Pencil Case that can be re-used after the trip in many different ways. The Turkish Airlines name and logo standing out all along the zipper gives the case a modern and casual style, reinforced by the vibrant colour schemes reflecting the airlines' palette.

FORMIA will supply the Pencil Case in a variety of colours. This colour range rotation constantly refreshes the product and restores enthusiasm and expectations in Economy Class' passengers.

The Pencil Case contains a branded lip balm and a suite of essential items for the comfort and convenience of passengers.

NOTES TO EDITORS

Turkish Airlines

Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 177 aircraft (passenger and cargo) flying to 191 cities around the world, comprised of 40 domestic and 151 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several "Passengers Choice Awards" from the consumer ranking group, Skytrax. Based on 2011 results, Turkish Airlines has been chosen as the winner in 3 categories, "Best Airline Europe", "Best Premium Economy Seats" for its Comfort Class seats and "Best Airline Southern Europe". It has also received awards for its catering and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers. Turkish Airlines was also given the Skytrax designation of "World's Best Economy Class On-board Catering" in 2010, and Skyscanner's "Best On-board Food 2011". Long haul Business Class passengers also enjoy the Flying Chef service on-board.


CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com
www.formia.com