FORMIA's CRABTREE & EVELYN BRANDED iPad CASE BOARDS TURKISH AIRLINES

FORMIA's CRABTREE & EVELYN BRANDED iPad CASE BOARDS TURKISH AIRLINES

Hong Kong. 13th March 2012

FORMIA is delighted to announce the signing of a three year contract with Turkish Airlines to supply a new range of tailor-made amenity kits, including its fashionable new iPad Case. The deal forms part of a supply agreement which will see a number of FORMIA's in-flight amenity kits and cosmetic items being provided to Turkish Airlines' passengers as part of a wide-ranging makeover of the airline's offer across its various flight classes and cabins. The new kits by FORMIA are being introduced during the first quarter of 2012.

This Business Class Long Haul Kit is an excellent example of FORMIA's drive to deliver high quality and creativity in a way which clearly demonstrates an understanding of customers' high level expectations. The iPad case is a modern icon in itself with Turkish Airlines' signature mark on the flap and also featuring the prestigious British-inspired lifestyle brand, Crabtree & Evelyn, whose products accompany the case.

The FORMIA iPad case is the ultimate luxury accessory for travellers and will be a highly sought after memento from their journey. In addition, the renowned cosmetic products from Crabtree & Evelyn's famous Jojoba Oil range add significant value to this kit, encouraging passengers to indulge both during the flight as well as later once they have reached their destination.

Each iPad case includes a drawstring pouch and a small pencil case holding a selection of inner items and cosmetics by Crabtree & Evelyn whose natural lip balm and hand cream, for example, are perfectly matched to this high class amenity kit.

NOTES TO EDITORS

Turkish Airlines

Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 177 aircraft (passenger and cargo) flying to 191 cities around the world, comprised of 40 domestic and 151 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several "Passengers Choice Awards" from the consumer ranking group, Skytrax. Based on 2011 results, Turkish Airlines has been chosen as the winner in 3 categories, "Best Airline Europe", "Best Premium Economy Seats" for its Comfort Class seats and "Best Airline Southern Europe". It has also received awards for its catering and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers. Turkish Airlines was also given the Skytrax designation of "World's Best Economy Class On-board Catering" in 2010, and Skyscanner's "Best On-board Food 2011". Long haul Business Class passengers also enjoy the Flying Chef service on-board.


CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com
www.formia.com