FORMIA SCOOPS 9 AWARDS AT TRAVELPLUS 2011 AIRLINE AWARDS

FORMIA SCOOPS 9 AWARDS AT TRAVELPLUS 2011 AIRLINE AWARDS

Hong Kong. 21st March 2012

FORMIA, the international guest and in-flight service amenity specialist, announces the success of its products which have won awards at the prestigious TravelPlus Airline Amenity Bag Awards 2011, held in London earlier last month.

FORMIA offers the travel industry a full range of quality amenity kits, cosmetics and comfort items as well as tailor-made in-flight service concepts. The company has forged a unique product expertise working alongside international hotel and airline brands.

The annual TravelPlus Awards recognise those airlines which offer outstanding customer service by presenting passengers with a range of high quality on-board kits. In total, FORMIA products won an outstanding 9 awards covering 7 different kits.

Commenting on the awards, Roland Grohmann, Managing Director of FORMIA, said: "We are immensely proud to have won these awards in partnership with our airline clients. Not only is this international recognition of the success of our joint efforts, it also represents the consolidation of FORMIA's position as a premier player in the guest and in-flight amenity market. We have achieved this position through supplying innovative kits of the highest quality which reflect travellers ‘constantly evolving expectations."

"It is particularly pleasing to have been singled out twice for high praise by the readers of TravelPlus magazine. This signifies the achievement of one of our principal corporate goals: to be the consumers' choice. These 9 awards are the culmination of a successful year in which FORMIA has played an important role in boosting our customers' reputations for quality, value for money and customer service. I thank them for the trust they place in FORMIA and assure them of our continued drive for quality and innovation on their behalf."

Amongst these 9 awards, FORMIA scooped 2 Gold prizes:

Best Business Class Male Amenity Bag/Kit on board AirAstana for their luxurious Chopard Kit. The award recognized a superlative creation using one of the world's most sought after luxury brands.

The TravelPlus Readers Award for Most innovative Bag Design for its Thai Airways RIMOWA amenity kit. The exceptionally high quality case, featuring RIMOWA's durable polycarbonate shell and a range of stylish colours, brings on-board a luxurious brand with a high level of differentiation in the market.

The full list of Awards won included the following:

NOTES TO EDITORS

After a gap of five years, TravelPlus has re-introduced its Airline Amenity Bag Awards.Regarded as the industry's pre-eminent event, the TravelPlus Airline Amenity Bag Awards recognizes the most desirable life style brands, beauty and skin care products and the world's most accomplished and influential designers.  Airlines from all corners of the globe aspire to be recognized at these Awards which confer enormous prestige on the winners.

For the winners, these Awards are public affirmation of the product and service they offer, they are highly regarded by airlines and used widely in marketing and promotional plans which, in the current climate, is more important than ever.


CONTACT


For further information, please contact Florencia Pascual on florencia@formia.com
www.formia.com