Hong Kong, January 27, 2011
FORMIA announces the launch of Thai Airways' newest onboard amenity kit using RIMOWA miniature travel case for its First Class Amenity Kit.
The introduction of RIMOWA's travel amenity case is the result of a co-development led by FORMIA and its distributor World Planet together with Thai Airways and the renowned German luxury luggage maker.
Introduced last October, the Thai Airways Kit comes in 3 color variation (Night Blue, Prosecco, and Ultra Violet). Each passenger travelling on Thai Airways' First Class on long haul flights receives the RIMOWA case which carries "La Maxima" skincare products of German based ADA Cosmetics International, Europe's leading manufacturer in body care lines that perfectly meet the high demands of today's hotel industry.
This launch reflects FORMIA's ambition to bring exclusive and luxurious brands with a high level of differentiation to its airline customers. The exceptional quality of the case features RIMOWA's extremely durable polycarbonate shell and sophisticated as well as stylish colors. The RIMOWA miniatures are only available on-board as in-flight Amenity Kits and not in Retail, which will surely make it a collector's item. It also secures for Thai Airways and its passengers a level of exclusivity which such a unique product provides for First Class passengers.
"RIMOWA's travel amenity case introduction embodies FORMIA's strategy of providing luxurious and distinctive in-flight amenities and cosmetics to Airlines" said Roland Grohmann, Managing Director of FORMIA. "FORMIA is delighted to offer RIMOWA Kits to a world leading airline and we look forward to announcing further additions to our brand collaborations for Luxury In-flight Guest Amenities and Comestics".
NOTES TO EDITORS
RIMOWA, was founded in 1898 by Paul Morszeck in Cologne Germany. RIMOWA is the world's premier manufacturer of ultra-lightweight yet extremely durable luggage, attachés and other cases. Today Dieter Morszeck leads the company into its 3rd generation building the highest quality aluminum and polycarbonate luggage throughout the world. The original principals of its founder still hold true today: Superior materials and perfect craftsmanship have made RIMOWA what it is today - A brand for people who are at home en route.
FORMIA offers a full range of quality amenity kits, cosmetics and comfort items as well as tailor-made inflight service concepts. Over the past three decades FORMIA has forged a unique product expertise in working with hotels and airlines. The company operates globally and brings a professional as well as distinctive approach to premium guest and in-flight service amenities.