STRATEGIC ALLIANCE STRENGTHENS FORMIA'S AIRLINES BUSINESS

STRATEGIC ALLIANCE STRENGTHENS FORMIA'S AIRLINES BUSINESS

Hong Kong, February 04, 2010

FORMIA Airline Supplies Ltd. (FAS), one of the leading suppliers of luxury in-flight cosmetics and comfort items to the airline industry, has welcomed the formation of a strategic alliance with ADA Cosmetics International (ADA) to whom it has recently sold its FORMIA Guest Supplies (FGS) subsidiary. The move divests FORMIA of its day-to-day operations in the hotel market, allowing it to focus exclusively on further developing its core airline activities. At the same time, FORMIA will build on its market position by benefiting from privileged access to the portfolio of quality products offered by ADA. Commenting, FAS Managing Director, Roland Grohmann, said: “This deal plays to the strengths of both companies. Our aim is to make FORMIA the recognised market leader in the quality in-flight supplies sector. This strategic partnership achieves our aim whilst also expanding the range of world famous, high quality brands we are able to offer our clients. Our long track record in the global in-flight supplies business and the wider hospitality market means FAS now has unrivalled expertise in - and understanding of - premium guest requirements. This knowledge will be put to good use as we continue to build the business in the years ahead.”

NOTES TO EDITORS

FORMIA is one of the world's premier suppliers of specialist amenity kits, cosmetics, comfort items and tailor-made in-flight service concepts to the airline industry. The Company has vast experience in the global airline, travel and hospitality arenas and enjoys a pre-eminent position and reputation it has forged over the past three decades within its sector. Its services to airlines such as Korean Air, China Airlines, Lufthansa, Singapore Airlines and Turkish Airlines include consultancy, design, production and distribution of quality in-flight service products such as Amenity kits, Cosmetics and Comfort items.

ADA Cosmetics International creates body care lines that perfectly meet the high demands of today’s hotel industry. The rich portfolio of Europe’s leading manufacturer ranges from contemporary cosmetic series to ecological, natural body care products to sophisticated wellness concepts. Additionally, ADA produces for renowned designer brands. On top, ADA provides tailor-made private brand development distinctively representing the hotel’s style. Clients benefit from: 30 years experience, premium product quality, certified product safety, sustainable development and production. With a number of offices, distribution and sales partners, ADA has a worldwide presence in over 50 countries of the world.

CONTACT

For further information, please contact Florencia Pascual on florencia@formia.com
www.formia.com